Amazon Error: Product ID Does Not Match the Product Being Listed

  • This Amazon error occurs when the UPC/EAN/ISBN/ASIN/JAN code you enter does not match the product Amazon expects for that identifier.
  • This typically happens when listing major brand products or when your brand is enrolled in Amazon Brand Registry.
  • Bar Codes Talk UPC/EAN GTINs are legally ownable, GS1-origin, and globally compliant, but Amazon may enforce brand-based restrictions.
  • Amazon’s GTIN validation is based on its private internal Brand Registry database, not GS1’s global GS1-USA pre-2002 ownership records.

Amazon Error Message:

  • "You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list."

Amazon Error Code

  • 8572

Amazon Screenshot

Amazon error screenshot

Explanation

This can mean 1 of 2 things.

Meaning #1 — Listing a Major Brand Product Using Your Own GTIN

You are attempting to use a barcode number on a brand-name item. Amazon’s Brand Registry stores GTIN ranges registered by trademark owners. The barcode you are attempting to assign does not match that brand’s registered GTINs.

Example: You’re listing a Nike shoe while trying to use your own GTIN. Amazon will reject it because your GTIN does not match Nike’s Brand Registry barcode ranges.

Meaning #2 — Your Company Is Enrolled in Amazon Brand Registry

If your brand is part of Amazon’s Brand-Registry program, the GTIN you enter must be rented/licensed directly from GS1. Amazon enforces GS1 rental requirements only inside Brand Registry.

Owned GTINs (pre-2002 GS1-USA numbers) are still valid globally, but Amazon restricts them within Brand Registry unless a GTIN exemption is filed.

Solution

Meaning #1 — Solution

The workaround is simple:

  • Do not type the major brand name (e.g., Nike) into the Brand field.
  • Instead, enter your DBA / Amazon Seller Name into the Brand field.
  • Place the major brand name in the item description only.

Amazon cross-references the Brand field with its Brand Registry GTIN tables. If the brand name matches a registered brand, Amazon expects the GTIN to match that brand’s GTIN range.

Meaning #2 — Solution

If your brand is part of Brand Registry:

  • You can file a GTIN Exemption and list without GTINs, or
  • You must rent GTINs from GS1 annually (Amazon’s requirement, not GS1’s).

Amazon enforces this rule only for Brand Registry sellers.

Frequently Asked Questions

Why does Amazon block my GTIN even though it’s valid globally?

Amazon’s system checks brand ownership first—not GS1’s global database. If the brand field doesn’t match the GTIN’s Brand Registry ownership profile, Amazon rejects the listing.

Can I still use my GTIN outside Amazon?

Yes. Bar Codes Talk GTINs are GS1-USA pre-2002 numbers and are accepted by nearly all global retailers. Amazon’s Brand Registry rules affect only Amazon’s internal system.

Can I bypass the Brand Registry GTIN requirement?

Yes — file a GTIN Exemption with Amazon.