Like books, magazines are sometimes sold with regular UPC's or EAN's; however, they often require special codes with 5-digit BIPAD numbers. As BIPADs are significantly more expensive than regular bar codes, it’s worth contacting your retailer in advance to see what they specify. 

To apply for a BIPAD go to: If your retailer doesn’t require a BIPAD number, Bar Codes Talk can supply UPC bar codes for your magazines!