Amazon Error Message:

  • "You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list."

Amazon Error Code:

  • 5461

Amazon Screenshots:


This can mean 1 of 2 things.

Meaning # 1: This means you are attempting to use a barcode number on brand name item, Amazon has a Brand Registry, brands register their own barcodes through this program. The barcode you are attempting to use/assign does not match that brand. 

Example: You're listing a Nike shoe but trying to use your own barcode, this will not work since your barcode is different then Nike's own Amazon brand registered barcode numbers.


Meaning # 2: You/your company brand is a part of Amazon's Brand-Registry seller program and the GTIN you entered are not being rented/licensed by your company from GS1. 


Meaning # 1: The solution or "work-around" to this is to not input the brand's name (ex: Nike) in the brand field, but instead input your DBA or Amazon company name in the brand field instead and then input the brand's name (ex: Nike) in the item description. The moment you type "Nike" into the brand field amazon's automated system cross references Nike's own barcode numbers against the one's you're trying to enter. 

Meaning # 2: Brand-Registry has different rules then the rest of amazon, in regards to product ID's you can likely file for an exemption and skip the requirement/usage of GTIN's as your product identifier. If you do not file for a GTIN exemption you will be required to license/rent your GTIN's from GS1 directly on an annual basis. Amazon only has this rental/license requirement for their exclusive Brand-Registry program. Bad Code. Already in use. Fake.