Amazon Error Message:
- "The validity of a Product ID is checked against the GS1 GEPIR and ISBN.org databases. If your Product ID is not registered with GS1 then the linked ASIN will be suppressed and it may result in removal of your product creation privileges."
Amazon Error Code:
- When Adding a Product
This statement is not a new position as they have always recommended that you rent your codes from GS1 since they joined the GS1 Board of Governors in 2016. At this time Amazon does not enforce what they are stating here except only for their exclusive Brand-Registry program. However amazon can manually and individually choose to discriminate against your account if they desire, regardless of your legal ownership of GTIN's.
Check the "Don't show this again" option and click the "Got it" button. Continue with the listing as normal. In our experience any evidence of active discrimination has not been apparent since they published this statement.
Note: Amazon does enforce this requirement for it's Brand-Registry seller program as detailed here: Exceptions to GTIN usage on Amazon